Lincoln Aviator has come to save the brand. He has strong arguments

Lincoln Aviator has come to save the brand. He has strong arguments

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Save the famous brand - this is the task of the new Lincoln Aviator. We already know that the production model will be almost identical to the concept presented in New York. Will this form of luxury attract customers?

Lincoln is next to Cadillac one of the two famous American premium brands. Both also had a similar history with years of great success and a fall. Cadillac was able to recover, but Lincoln still doesn't look good. Ford's brand is therefore changing its face and will soon be launching a third model from a new deal. It will be an Aviator SUV.

The concept of this model was presented at the New York Car Show, but it is a car very close to the production version. Stylistically, it resembles two previous debuts - the flagship limousine of Continental and the largest SUV Navigator. So this is a lot of progress compared to earlier "whiskered" Lincolns. Aviator looks modern and attractive.

The concept already announces that one of the drive versions will be a plug-in hybrid. Its combustion part is to be a double-charged V6 engine, and this is a preview of a lot of power. What? This is not yet known. It is certain, however, that Aviator will be based on a rear-wheel drive platform, and this means that it will not be related to Ford Explorer.

At first glance, it seems that Aviator has everything to help rebuild Lincoln. On the other hand, Continental was also well received by the media and people admiring it during the debut, but this did not translate into sales results. However, maybe the SUV will prove to be more popular and will reverse the fate of the American brand.

He is interested in everything that rides, flies and swims, and is powered by horsepower. If something provides an injection of adrenaline, then he must try it. He likes cars older than himself, but he is also a fan of new technologies that he has to take apart. On weekends, he watches cars circling, and after hours he has time for movies, music or a book. Only in winter can he give up mechanical drive and then snowboarding.