Lincoln's rebirth

Lincoln's rebirth

More bourgeois than a Ford, more refined than a Mercury (brand now extinct), Lincoln has always played the card of "luxury in the American style". Alas, it incredibly badly negotiated the turn of the 80s and 90s. Supported by Ford despite its multiple acquisitions in the luxury world (Aston & nbsp; Martin, Jaguar, Land & nbsp; Rover, Volvo), this soon centenary subsidiary ensured its sustainability , but it did not find the way to & nbsp; renewal. & nbsp;

It must be said that Ford took a long time to take stock of the Lincoln heritage. Bottom line: & nbsp; An aura of luxury still alive, but a blurred vision, a legacy heavy to bear and a chronic image deficit in the eyes of the public.

These harsh realities prompted Lincoln management to take good resolutions and "make customer experience their primary business card," said Jim Rideout, Canadian brand marketing manager. “& Nbsp; We invest a lot in this area with our concierge service & nbsp; [personalized delivery and maintenance, Editor's note] to set us apart from our competitors who all converge on pure performance. Lincoln focuses its approach on comfort, sense of well-being and peace of mind by offering free revisions. & Nbsp; "

This moult began with the launch, in 2017, of the Continental, an exercise in flamboyant Gothic style which is said to be much appreciated by Chinese consumers, among whom the brand shines today. On our continent, the renewal of the Navigator, last year, is unanimously in its favor and "& nbsp; is today almost on par with the king of the category, the Cadillac & nbsp; Escalade & nbsp;" to highlight our contact. & nbsp;

Since then, the brand seems to have picked up a few colors. And found prospects. The arrival of the Aviator, followed closely by the Corsair (formerly the MKC), should allow him to dream of better days.

The prestigious European brand Lamborghini has raised eyebrows with many fans with its high-performance SUV. Now the Italian subsidiary of Volkswagen is thinking of tripling the bet, offering an even more powerful Urus, as well as a plug-in hybrid version.

The Skyactiv-X engine announced several months ago by Mazda to further reduce the fuel consumption of its small vehicles is slow to be marketed in North America.

(New York) The Hummer & nbsp; - & nbsp; the civilian version of the all-purpose 4X4 of the US Army & nbsp; - & nbsp; has been the symbol of all American car excesses: bigger, wider and above all much more greedy. In May General Motors will offer the ecological and all-electric Hummer.

(Beijing) Following the Japanese Toyota, the German auto giant Volkswagen announced Thursday that it was extending the suspension of production at its assembly plants in China by at least a week due to the viral pneumonia epidemic in the country.

(San Francisco) Tesla's success makes & nbsp; - & nbsp; secretly & nbsp; - fantasize many automakers. Starting from nothing, the American firm has established itself as the signature of the automobile renewal. Because of his bet on electricity, of course, but also because of his nonconformist commercial approach. Without copying it entirely, Polestar seeks to exploit the same vein.

Four-seater, center rear three-cylinder turbo engine, carbon fiber interior and all-wheel drive: & nbsp; the BMW & nbsp; i8 is arguably the most complex and ambitious car BMW has ever produced. She is now about to be abandoned.

(New York) Tesla sent new positive signals to the markets on Wednesday by dangling the start of an era of profits likely to keep the stock market boom alive, which made it the second largest automobile group behind Toyota and ahead of Volkswagen and General Motors .

No one is going to turn around when they see it for the first time. There is also little risk that a neighbor will ask to raise his hood to admire his mechanics. It is also part of a segment that manages its decline, one month at a time. And yet this Subaru & nbsp; Legacy is an obscure heroine who survives, even entering the seventh chapter of her life. A vintage that Subaru obviously promises more & nbsp; completed.

Few cars have been the subject of so many rumors in recent years. It must be said that the Nissan & nbsp; 370Z enters its 11th year without significant technical change & nbsp ;; it's old, even very old. It’s also the latest in an illustrious line of sports.

Ford executives have probably the best-stocked scrapbook in the automotive world ... and beyond. Since the time of Henry & nbsp; Michigan, the Michigan brand has fired all over the place, with Matthew & nbsp; McConaughey and Idris & nbsp; Elba as the most recent takes. With us, the introduction of the all-electric Mustang Mach & nbsp; E now allows us to trace a similar link between the ex-pilot Jacques & nbsp; Duval and the sparkling Annie-Soleil & nbsp; Proteau.

The Porsche & nbsp; 914 has long been shunned by aficionados of the German brand. Considered the "Porsche of the poor", the two-seater, marketed from 1969 to 1976, was the result of a close partnership with Volkswagen.

(Detroit) General Motors will begin producing its new all-electric pickup in late 2021 at its Detroit Hamtramck plant, which the American automaker will dedicate entirely to the production of fuel-free vehicles.

(Washington) Look for neither the steering wheel nor the pedals, this autonomous shuttle, the latest born at Cruise, the start-up company of General Motors, does not have one.

(Toronto) Volkswagen was fined $ 196.5 million on Wednesday after pleading guilty to 58 charges of environmental breaches in Canada in the global rigged diesel scandal.

(New Orleans) Appeared in 1988, the Hyundai Sonata has never unleashed passions. His career is that of a carefree family sedan, offering no particular charisma, but with a rather advantageous price-performance ratio.